Magnit overview

Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

Magnit: data

See data on the retailer’s performance and forecasts for its operations by channel.


Strategic outlook for Magnit

In this report we show how Magnit is having to balance two challenges as part of its transformation strategy for 2023.

Russia country presentation

This guide to Russia explores the key trends in grocery retail, the outlook for the country’s differing channels to 2022 and the growth strategies of its leading retailers.

Central and Eastern Europe outlook 2021

What's set to shape the retail market in Central and Eastern Europe over the next 12 months?

Latest News

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Magnit is in the middle of a business transformation programme. It is implementing six strategies to turn around its business and as it looks to support its dynamic growth strategy, and compete with other leading retailers in Russia.

More News

Russia’s second largest grocery retailer, Magnit, has been investing strongly in the development of its physical formats as it looks to attract more shoppers. It is now investing online, a channel it has been reluctant to enter, with it only launching online in 2020. However, as it looks to drive growth Magnit is investing in several formats and online services to help it meet a wider range of sh...
Amongst all modern retail channels, the impact of COVID-19 from a global perspective, has varied the most in convenience. The channel, however, continues to offer a massive opportunity for retailers and suppliers globally, benefiting from longer term consumption trends such as smaller households and more consumers shopping locally. With this in mind, we have identified five themes that we expect ...
In 2020 X5 launched several new online solutions and expanded the range of services it offered. This included an online marketplace, Perekrestok Vprok, and an express delivery service, Okolo. The developments are part of its strategy to grow its share of Russia’s shopper spend on food and groceries. They are also aimed at helping it take a leading position in the country’s growing online groce...

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