The region of Madrid is Spain’s most affluent, boasting per capita income of €32,000, over 35% higher than the national figure of €23,700 (in 2020). The thriving Madrid economy has created an attractive market, which continues to draw investment from nearly all the country’s largest grocers. Retailers continue to perceive the region as a key market in which to showcase their advances, in terms of...

Aldi has opened its largest distribution centre, while Spain’s market leader Mercadona continues to grow its presence in Portugal, announcing it aims to open 10 new stores in 2022. Separately, Auchan Portugal revealed its improving partnerships with local producers. Aldi launches its largest distribution centre The discounter revealed it invested €60m in its new distribution in Moita, which i...

Traditionally, a large percentage of Spanish shoppers used to get their fresh food in traditional stores and markets, buying their dry groceries in supermarkets. However, in recent years retailers have improved their fresh offer, progressively gaining share from the traditional sector. Therefore, while over 30% of fresh food is still sold through the traditional sector, this figure is steadily...