Migros overview

Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

Migros: data

See data on the retailer’s performance and forecasts for its operations by channel.


Zurich city guide

Our pick of the best stores to visit in Zurich. We highlight key trends in the market across multiple formats.

Switzerland country presentation

For more insight into the Swiss grocery market, take a look at our Switzerland country presentation.

Western Europe outlook 2020

We look at five key trends set to shape the Western Europe in 2020. Retailers are continuing to invest in private labels, health, wellness and lifestyle choices. At the same time, retailers are focusing on evolving existing strategies and creating innovative store formats. 

Latest News

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Switzerland-based Migros has reported Group sales rose 4% to CHF29.8 bn (US$33.5 bn), with retail sales outperforming. Migros said retail sales, which were driven by its growth online, increased by 7.2% to CHF24.2 bn (US$27.2 bn).

More News

Strong performance in online, discount and convenience has helped drive sales growth at Migros in 2019. Sales up by 0.7% Total sales for the Group grew by 0.7% to CHF 28.66bn. Key initiatives undertaken by the retailer included lowering the prices of its most popular products as well as investing in improving the quality of its private label products. Organic was an area of strong growth, w...
Migros is expanding its partnership with Zur Rose, an e-commerce pharmacy. Rolling out the concept Following a successful trial, Migros is rolling out a shop-in-shop pharmacy concept in partnership with Zur Rose. It initially trialed the idea in three stores, located in Bern, Basel and Zurich. In February 2020, it will launch the concept in Western Switzerland, with a shop-in-shop pharmacy ...
Around 45 products will be offered in the 'Little Italy' range, merchandised together in a dedicated area. Responding to consumer trends Migros has enjoyed strong sales growth from specialist ranges, with regional ranges growing by 3.5% in 2018 and health focused ranges up 5.3%. The retailer is responding to consumer demand for these targeted ranges and is continuing to expand the number  o...

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