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Strategic outlook for Morrisons

Assessing Morrisons' progress towards its goal of ‘Making Good Things Happen’- building a brand that is popular, accessible, broader and stronger.

Morrisons: data

See data on the retailer’s performance and forecasts for its operations by channel.

The Morrisons Shopper

We take a closer look at the Morrisons shopper. Who they are, how they shop and what matters to them?

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

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Morrisons has reportedly started discussions to sell its petrol forecourt business to the Motor Fuel Group (MFG).

More News

Acquiring the McColl's convenience business saw Morrisons gain almost 1,000 sites which it is steadily converting into its Morrisons Daily format. The goal is to have thousands of Morrisons Daily stores operating around the UK. Source: IGD Research: Strategic outlook for Morrisons Image source: Morrisons Daily LinkedIn Morrisons continues to secure new wholesale agreements and str...
The supermarket channel faces tough market conditions over the next five years. The cost-of-living-crisis has seen shoppers turn to the discounters as they seek to stretch household budgets. Although food inflation has started to come down, it is expected to remain above recent historical levels into the first half of 2024. The discount and convenience channels will see their store footprints ...
A round-up of recent announcements on pricing by UK retailers. Tesco turns its focus to baby products Tesco has announced a further round of price cuts across 50 products. A quarter of the reductions will take place on products found in the baby aisle, with Tesco highlighting Pampers nappies reduced by 16% as well as Johnson’s baby shampoo and Florence and Fred cotton buds also seeing pr...
5-year forecasts to 2027

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