Morrisons

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Strategic outlook for Morrisons

Assessing Morrisons' progress towards its goal of ‘Making Good Things Happen’- building a brand that is popular, accessible, broader and stronger.

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Morrisons: data

See data on the retailer’s performance and forecasts for its operations by channel.

The Morrisons Shopper

We take a closer look at the Morrisons shopper. Who they are, how they shop and what matters to them?

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Morrisons in talks to sell its petrol forecourts

Morrisons has reportedly started discussions to sell its petrol forecourt business to the Motor Fuel Group (MFG).

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Morrisons to reveal wholesale and convenience plans for 2024

Acquiring the McColl's convenience business saw Morrisons gain almost 1,000 sites which it is steadily converting into its Morrisons Daily format. The goal is to have thousands of Morrisons Daily stores operating around the UK. Source: IGD Research: Strategic outlook for Morrisons Image source: Morrisons Daily LinkedIn Morrisons continues to secure new wholesale agreements and str...