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The GB market grew 7.4% in the 12 weeks to 21 March, according to the latest results from Kantar. This period sees the annualisation of retailers’ performance against the record-breaking sales of March 2020, when the country went into its first lockdown. Sales over the most recent four weeks were down 3% versus last year, with shoppers making 117m fewer trips to the supermarket than in March 2020.

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Following the release of its annual results we look at five ways Morrisons will look to build on its trading momentum in the year ahead. Headline results in brief (52 weeks to 31 January 2021) Group LFL sales : +8.6% (2019/20 -0.8%) comprising retail +7.8% and wholesale +0.8% Q4 LFL growth: +9.0% with retail contribution +8.2%, up on the +7.3% for the first nine weeks of the quarte...
This year, Mother’s Day in the UK will be celebrated on 14 March. Despite lockdown measures easing from 8 March in the UK, most restrictions will still be in place, meaning it will not be a standard Mother’s Day for many. Regardless of this, shoppers continue to seek ways to celebrate the event, but in a safe and memorable way. We highlight seven best-in-class initiatives this Mother’s Day, fol...
We look at some of our favourite in-store campaigns for Mother’s Day in the UK in 2021. Tesco: ‘For Each and Every Mum’ Tesco is capturing shoppers’ attention with its vibrant and clear Mother’s Day campaign signage. It uses images of mothers and children to help encourage spending driven by emotions. It also makes it easier for shoppers to spot the relevant displays.  Source: ...


An essential summary of trading priorities, latest developments, and other key commercial insights for Morrisons.
Kantar market shares are generated using Kantar Worldpanel's till-roll scanning methodology and extrapolated using a sample of 30,000 households. Figures are calculated over a rolling 12 week period and include VAT.
We look back at the performance of the UK’s leading grocery retailers over the festive period, analyse trading and channel strategies, and explore how shopper behaviour changed.

Key presentations

Strategic outlook for Morrisons

We review Morrisons recently released full year results and its response to the COVID-19 pandemic. This report explores the progress Morrisons is making against its seven priorities and the rapid development of its online and wholesale operations. 

UK country presentation

This in-depth guide to the United Kingdom explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

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Morrisons snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Morrisons.

How COVID-19 has impacted Ocado: Exclusive interview

Ocado Solutions CEO, Luke Jensen, talks about Ocado’s response to demand, the online channel’s longer-term growth, micro fulfilment centres, express delivery, and more.


Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries

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