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Morrisons profile

A guide to Morrisons and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Morrisons: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Morrisons

In-depth analysis of Morrisons current performance and future potential under its new private equity owners.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The Morrisons Shopper

We take a closer look at the Morrisons shopper. Who they are, how they shop and what matters to them?

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

News Feature image

We round up sustainable initiatives from Morrisons, Waitrose, and Sainsbury’s.

More News

With around two months to go until the regulations on the physical placement of HFSS products in stores in England come into force it is becoming clearer how retailers are preparing for the new laws. Retailers evolving four main areas of the store It is clear from the steps taken so far, retailers are adapting their stores in four main areas, promotional ends, in-aisle activation, at the ch...
Back in January, we set out our shopper predictions for 2022. What we didn’t expect was just how turbulent this year was going to be, and the worst may still be yet to come! We have a brand-new report on ShopperVista reflecting on the predictions we made at the start of 2022, looking at how they are evolving in the current environment and what we think is to come in the latter half of 2022. We...
Several retailers have launched initiatives to support the government's new cost of living campaign, Help for Households, while others have introduced steps separately to help families over the summer holidays. We round up some of the steps launched so far. Divided shoppers research shows impact on families In our ShopperVista report on Divided shoppers , accessible to subscribers, we lo...
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