Morrisons

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Morrisons profile

A guide to Morrisons and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Morrisons: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Morrisons

In-depth analysis of Morrisons current performance and future potential under its new private equity owners.

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UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The Morrisons Shopper

We take a closer look at the Morrisons shopper. Who they are, how they shop and what matters to them?

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Morrisons adds Jempson’s to its Together with Morrisons stable

The Grocer has reported that independent chain Jempson’s is to become the second Together with Morrisons retailer, with plans to convert its six stores to the dual-branded fascia. Jempson’s will convert its superstore in Peasmarsh to the new fascia later this spring, with the remainder of the estate to follow during 2023. The move will be a blow for Nisa, which has been Jempson’s primary supplier for quite some time.

More News

Morrisons opens new soft plastic recycling plant

Morrisons has opened a new recycling plant in Fife that will reprocess previously ‘hard-to-recycle’ soft plastics. The site is co-owned by Morrisons and was constructed and will be operated by recycling plant specialists Yes Recycling. A number of other organisations, including Nestlé UK & Ireland and Zero Waste Scotland, have also been involved in the development of the facility. The new recy...