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Morrisons profile

A guide to Morrisons and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Morrisons: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Morrisons

In-depth analysis of Morrisons current performance and future potential under its new private equity owners.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The Morrisons Shopper

We take a closer look at the Morrisons shopper. Who they are, how they shop and what matters to them?

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

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Morrisons has opened up its Safeway private label range to the independent retail sector, around 30 items now available through wholesaler Eden Farm. The assortment includes eggs, dairy, deli, cheese, meat, pizza and desserts. The wholesaler has noted that “New to Eden Farm, Safeway brings a range of fresh products renowned for quality. With our expertise in shopkeeping we have created a range of products fit for convenience, with smaller case sizes and a range of products to offer the perfect meal solution with convenience in mind.”

More News

We round-up the latest Christmas adverts from the UK’s grocery retailers. The common theme for 2022 sees the adverts focus on how retailers are looking to help people spread festive cheer in the face of the cost-of-living crisis. Tesco: budget-friendly Christmas Tesco’s Christmas campaign acknowledges the cost-of-living crisis as it spotlights its budget-friendly range and value-led prom...
Having gained approval for its acquisition of the McColl’s convenience business in October, Morrisons has now identified 132 loss-making sites from the 1,164 strong store estate which it intends to close to ensure the viability of the operation. This will be in addition to the 28 McColl’s that Morrisons has agreed to sell to address the competition concerns raised by the Competition and Market...
Morrisons has introduced a new mechanic, similar to Tesco, in which selected discounts are only available to loyalty cardholders. The new push has seen POS introduced across the store, stating that certain discounts – My Morrisons Exclusives – are only available to loyalty card members, exhorting shoppers to ‘Scan and Save.’ The offers are so far extremely limited, just one on Ben & Jerry...
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