Understand how to scope and respond to the Amazon marketplace opportunity. Learn from our twenty best practice examples for lasting success. Here's some of things we cover:

• The Amazon shopper 
• Marketplace operating models e.g. 3P, 2P, hybrid, 3P partner
• Marketplace strategy e.g. distribution control, resource, assortment
• Optimised listings e.g. text, images, A+ content, videos
• Promotions and advertising

Looking for more insight on Amazon? Visit our dedicated Amazon hub