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Strategic outlook for Rewe

An in-depth review of the retailer's current and future performance, including an update on its strategic priorities and what this means for suppliers.  

Rewe: data

See data on the retailer’s performance and forecasts for its operations by channel.

Latest News

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Mein Real hypermarket stores are back under the control of SCP Group, and it is looking to sell.

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In a bold move during the current economic climate, the discounter has temporarily increased the price of nine products up to 94% to highlight the social and ecological impact of food.  A scientific approach to calculating environmental impact  In partnership with the Technical University of Nuremberg and the University of Greifswald, the retailer has calculated the environmental impact of ...
With exits from the channel and low activity from the market leaders, we look at recent developments in online grocery in Europe’s largest grocery market. Low penetration as shoppers prefer physical channels Making up only 1.4% of the market in 2022 and forecast to only increase to 2.5% in 2027, the online grocery channel has struggled to win over shoppers. So, why has there been this re...
The retailer, which is part of the REWE group, now has a fleet of three driverless vehicles operating across two districts in Vilnius.  REWE group at the forefront of innovation  Following innovations in Germany, such as testing of autonomous delivery robots in Hamburg, as well as trialling an unmanned store “ Josefs nahkauf BOX ” in Pettstadt, the REWE Group is now piloting three autonom...
5-year forecasts to 2027

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