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In an interview with Frankfurter Allgemeine Zeitung, Rewe’s chief executive, Lionel Souque, said the company’s turnover reached the €75 bn mark for the first time. Rewe’s turnover in 2019 was €62.7 bn. Souque said much of the increase in its turnover was due to the takeover of Lekkerland.

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As 2021 begins, we can reflect that 2020 didn’t play out as we might have expected. The Coronavirus (COVID-19) pandemic has led companies to reflect on their priorities and focus on shorter time scales. In this article, we consider five key themes we expect to shape retailers’ strategy in 2021 and share videos of this in practice. 1. Drive for value Delivering value has been a defining tr...
As Rewe Group commits to cutting greenhouse emissions, announces plans to exit Ukraine and appoints a new member to its International board, we round up news from the retailer. Rewe Group looks to cut greenhouse emissions linked to its private labels The retailer is aiming for a 15% reduction in greenhouse gas emissions across its Rewe and Penny private label supply chains. It is looking to...
Novus has announced plans to acquire Billa’s store network in Ukraine (in September 2020). Rewe’s decision to exit the Ukraine does not come as a surprise, with Billa reporting below market growth between 2016 and 2019, at less than 4% annually. In the past, Rewe has withdrawn its Billa brand from markets where it underperformed, such as Croatia and Italy, to improve its profitability and to focu...

Presentations

30/03/2021
Two year growth forecasts for the grocery market, the leading retailers and modern trade grocery channels in Germany.
25/03/2021
The discount channel is set to add more than €30 bn of sales by 2022 in Europe, more than any other modern retail channel in the region. This report will give you key data and insight to help you better understand why this is a channel of growth for the future and identify where the opportunities for growth are.
22/03/2021
This guide to Germany explores the key trends in grocery retail, the outlook for the country’s differing channels to 2022 and the growth strategies of its leading retailers.

Key presentation

Germany country presentation

This guide to Germany explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

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