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In a trading statement brought forward from next Wednesday, Sainsbury’s has revealed strong trading performance over the festive season.

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Sainsbury’s is creating 12,000 seasonal roles to support customer demand for online grocery orders this Christmas. This number is almost double last year’s recruitment. It comes at the end of a year in which the retailer has more than doubled online grocery capacity and introduced Click & Collect to 200 more supermarkets. Focusing resources online The seasonal colleagues will help fulfil on...
Sainsbury’s, Morrisons, Asda and Aldi have followed Tesco’s lead in deciding to repay business rates relief received from the UK government and devolved administrations during the pandemic. The moves follow criticism of food retailers taking advantage of the scheme while also being able to trade throughout the crisis. Repaying the tax breaks will make it easier for these retailers to pay dividend...
Sainsbury’s is to stock a range of cakes and baked delicacies from Patisserie Valerie in a new tie-up with the patisserie specialist. The deal will see a range of 14 popular lines sold through around 250 stores. Developing ‘Food First’ The move follows Sainsbury’s launch earlier this month of its ‘Food first’ strategy through which it aims to become a more distinctive destination for high...


We look back at the performance of the UK’s leading grocery retailers over the festive period, analyse trading and channel strategies, and explore how shopper behaviour changed.
An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.
Kantar market shares are generated using Kantar Worldpanel's till-roll scanning methodology and extrapolated using a sample of 30,000 households. Figures are calculated over a rolling 12 week period and include VAT.
The updated report explores five key themes this Christmas and provides a summary of campaigns and in-store execution of UK retailers including Tesco, Asda, Sainsbury’s, Morrisons, Marks & Spencer, Waitrose, Co-op, Aldi, Lidl and Boots.
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Just months after last year’s strategy update, Sainsbury’s has had to radically alter its focus to respond to the turmoil created by Covid-19. In this report we review the impact of the pandemic on trading and Sainsbury's immediate priorities, and explore the retailer's seven point strategy.

This in-depth guide to the United Kingdom explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

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An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.

Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries

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