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Sainsbury's overview

Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

Sainsbury's: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Sainsbury's

Just months after last year’s strategy update, Sainsbury’s has had to radically alter its focus to respond to the turmoil created by Covid-19. In this report we review the impact of the pandemic on trading and Sainsbury's immediate priorities, and explore the retailer's seven point strategy.

UK country presentation

This in-depth guide to the United Kingdom explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

Latest News

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In its first Nectar Deep Dive Event, Sainsbury’s has shared new insights around operates how Nectar is increasingly shifting from being a reward scheme for loyal shoppers to a personalised reward scheme that incentivises purchases while also providing valuable data for suppliers.

More News

The GB market declined 1.2% in the 12 weeks to 3 October against 2020’s performance, according to the latest results from Kantar. COVID is still having an impact, while grocery inflation is rising Despite the decline, COVID is still having an impact on the market, with grocery spend 8.1% higher than in 2019. Various factors impacted the results in the period including the reduced availabi...
Responding to the new opportunities in the UK’s post-pandemic ‘from-home’ workforce, Sainsbury’s has launched a new lunchtime sub-category focus in the chilled aisle of some 300 of its stores.   Curating a range of for-one products, the retailer has brought together a selection of branded retail lines from key on-trend high street food-to-go players (Leon, Itsu and Wasabi) along with an eponymous...
Sainsbury’s has announced the relaunch and expansion of its same day and one-hour rapid delivery as it evolves its online offer to cater for changing shopper preferences. Relaunch of same day delivery service Sainsbury’s will introduce same day delivery and collection services to 100 more stores by the end of October, so that customers ordering before midday can receive a delivery after 5pm...
Sainsbury's snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.

Retail Analysis 5–year forecasts

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