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Sainsbury’s profile

A guide to Sainsbury's and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Sainsbury's: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Sainsbury's

An in-depth review of Sainsbury's current and future performance, and exploration of how the retailer is activating its Food First strategy.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The COVID-19 Sainsbury’s Shopper

Find out who they are, how they shop and what matters to them?

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

News Feature image

We round up sustainable initiatives from Morrisons, Waitrose, and Sainsbury’s.

More News

With around two months to go until the regulations on the physical placement of HFSS products in stores in England come into force it is becoming clearer how retailers are preparing for the new laws. Retailers evolving four main areas of the store It is clear from the steps taken so far, retailers are adapting their stores in four main areas, promotional ends, in-aisle activation, at the ch...
Several retailers have launched initiatives to support the government's new cost of living campaign, Help for Households, while others have introduced steps separately to help families over the summer holidays. We round up some of the steps launched so far. Divided shoppers research shows impact on families In our ShopperVista report on Divided shoppers , accessible to subscribers, we lo...
As Sainsbury’s relaunches its ‘Great Fruit & Veg Challenge’ and M&S and The Co-op introduce new campaigns, we round up initiatives from UK-based retailers. Sainsbury’s ‘Great Fruit & Veg Challenge’ returns Sainsbury’s has brought back its ‘Great Big Fruit and Veg Challenge’ following its success over the last two years. The campaign will run from 18 July to 2 September, an extension of thre...
Sainsbury's snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.

Retail Analysis 5–year forecasts

Exclusive to subscribers.

Use our retailer and market forecasts to 2026 for your long-term strategic planning.

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