Waitrose Profile

A guide to Waitrose and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Waitrose & Partners: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Waitrose

In this report we review Waitrose's grocery retail outlook for the next five years, its strategic priorities, and examine the implications for its suppliers. 

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

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Waitrose has kicked off the new year with its ‘Great Saving Event’. It will run until 24th January. The event offers up to 50% off across thousands of products through its myWaitrose initiative.

More News

Waitrose is expanding its partnership with the bakery chain Gail’s, by trialling a new Gail’s fixture in three of its stores.  Whilst Gail’s bread is available in many Waitrose stores across the UK, the range is limited.  The three trial stores are in Berkhamsted, Bloomsbury and Richmond. Providing differentiation for Waitrose As well as increasing the range, Waitrose will be highlighting t...
Nathan Ansell has been appointed as the new customer director for Waitrose, to replace Martin George.  Former M&S Marketing Director Ansell will join Waitrose in January 2023 having previously worked at Marks & Spencer as marketing director. Ansell spent more than nine years at M&S, joining as head of brand in 2011, before rising to marketing director for clothing and home in 2018. Prior to...
In response to customer demand for help during the cost-of-living crisis, Waitrose has rolled out its new ‘ways to spend less’ campaign.  Communicated both in-store and online The campaign is designed to make it as easy as possible for shoppers to spot opportunities to save money across the store and also online.  A green and yellow ‘Waitrose ways to spend less’ logo is now being used to hi...
5-year forecasts to 2027

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