Asda refreshes refill proposition and promises cheaper prices

Date : 05 December 2022

Bryan Roberts

Global Insight Leader

In an effort to drive usage, Asda has announced a new ‘refill price promise’ that guarantees each refill product will be cheaper than packaged alternatives as part of its new refill proposition. Asda has partnered with WRAP and Unilever, with funding from Innovate UK, to find out customer barriers…
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