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A review of promotional activations for Mother’s Day.
In this report, we review best-in-class execution in the UK from Valentine's Day in 2023 and focus on the key points to consider for 2024.
In this report, we explore the growing trend of veganism and highlight key themes this year.
M&S has unveiled a trial premium tier of its Sparks loyalty programme. The Sparks Plus scheme will see shoppers pay an upfront fee of £120 per year in exchange for benefits said to be worth in excess of £200, including a monthly £10 voucher, unlimited next-day delivery and a free monthly hot drink from M&S cafes. Members will also receive a ‘special gift’, invites to in-store events, double charity donations and more exclusive benefits.
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