Insights

Tesco, Asda, Sainsbury’s and Morrisons are the latest UK retailers to launch their Christmas adverts. These highlight the joys of celebrating Christmas with family and friends, which was a challenge in 2020. Tesco Tesco has taken a fun approach with its Christmas advert, spotlighting a woman with a ‘Nothing’s Stopping Us’ attitude this Christmas. It offers a humorous perspective to the ch...

As part of its plan to help consumers discover products through emerging forms of content, Walmart’s digital media division, Walmart Connect, is providing its brands with new ways to activate their campaigns this holiday season. Through its ‘content to commerce’ approach, Walmart Connect is offering a range of programmes that can be activated across its own digital properties, omnichannel integ...

Following trials with over 2,000 colleagues, Asda has announced that it is rolling out its Asda Rewards loyalty app trial to customers at 16 stores in West Yorkshire and the West Midlands. What are Asda Rewards? The Asda Rewards app allows customers to earn rewards when buy selected branded and own label 'star' products or complete an in app 'mission'. Rewards accumulate as a cash pot in th...