Insights

Sainsbury’s has announced extensions to several of its price initiatives. Aldi price match expanded Sainsbury’s will be expanding the number of products included in its Aldi Price Match campaign. The retail will be adding over 40 new items to the campaign, taking the total number of products included to 400. The retailer described the move as its ‘biggest ever’ value offering, as falli...

Sainsbury’s has expanded its Nectar Prices discounts to meat, fish and poultry, following on from the inclusion of dairy and bakery products last month . The scheme now offers a total of 3,500 products, both in-store and online, following the latest expansion. The roll-out will include branded products alongside Sainsbury’s products. Highlighted savings include Sainsbury’s So Organic lamb min...

A further round of price cuts has taken place at Tesco. The latest reductions cover 500 essential items Tesco customers purchase regularly on a weekly basis, as well as summer favourites and fruit and vegetables. The average price cut will be 13% with some items such as pasta and milk seeing their second set of price cuts this year. Tesco Chief Product Officer, Ashwin Prasad, said: “W...