Insights

Easter retail execution, 2021

Around this time last year, many countries globally were busy dealing with the outbreak of the COVID-19 pandemic, with shoppers’, therefore, focused less on Easter celebrations. Despite the pandemic’s effects still being felt in many countries, brands and retailers are looking to inspire and excite shoppers this Easter to help create a memorable event.

Valentine’s Day UK, 2021

In this report we explore five key themes and provide an overview of best-in-class Valentine’s Day retail execution in the UK and globally.

How the pandemic is shaping this year’s Super Bowl initiatives

We look at how retailers and suppliers are adjusting their approaches this year. While campaigns focus on key pandemic themes, including the switch to virtual and a focus on community, they also reflect the restrictions on social gatherings which remain in place in many locations. 

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In our Easter retail execution report we looked at the key themes and featured exciting in-store theatre from around the globe this year. Below are five highlights we took away from the event.

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As Easter draws near, retailers in Singapore are helping shoppers prepare another Easter celebration at home. The number of community cases has remained low for some time, but the maximum number of people for private gathering is still capped at eight. We visit the leading retailers in Singapore to check out the key highlights. Cold Storage Easter eggs are displayed in the prominent areas o...
St. Patricks Day, celebrated on 17 March, is an event honouring Ireland’s heritage and culture and is celebrated globally. Despite COVID-19 restrictions in 2021, people are still planning to celebrate the event. According to the US’s National Retail Federation, 49% of US adults said they would partake in the celebration, while 32% planned to engage in COVID-safe activities, such as planning a spe...
This year, Mother’s Day in the UK will be celebrated on 14 March. Despite lockdown measures easing from 8 March in the UK, most restrictions will still be in place, meaning it will not be a standard Mother’s Day for many. Regardless of this, shoppers continue to seek ways to celebrate the event, but in a safe and memorable way. We highlight seven best-in-class initiatives this Mother’s Day, fol...
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Four forces of change

To survive and indeed thrive, businesses need to know and understand these four forces and assess the potential impacts and opportunities for their business, and then apply this thinking to their future plans and strategies.

Data

Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries