The updated report explores five key themes this Christmas and provides a summary of campaigns and in-store execution of UK retailers including Tesco, Asda, Sainsbury’s, Morrisons, Marks & Spencer, Waitrose, Co-op, Aldi, Lidl and Boots.

Explore how retailers and suppliers in the UK and North America are offering innovative products and creative solutions such as Boo-Bags and reverse trick-or-treating to help celebrate Halloween in a COVID-safe way.

Summer 2020 is a summer like no other and retailers and brands are here to deliver through the challenging times to create an unforgettable summer for shoppers. This report looks at global case studies to explore this summer’s themes such as staycation and celebrating from home.

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Walmart is partnering with some of TikTok’s most popular creators to offer a livestream shopping experience.

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As excitement builds, despite a different feel to Christmas this year, we share three initiatives that focus on offering ease, value, and support to local communities during the season. Hassle-free Christmas food box Food boxes have become increasingly popular in 2020, providing shoppers with a one-stop solution for celebrating seasonal events at home. To appeal to customers on a plant-base...
With retailers adopting different tactics this year, we look at how consumers shopped Black Friday. Setting up a strong Cyber Monday Data from Adobe Digital Insights revealed that shoppers spent $9.0bn online this year, an increase of 21.6% versus 2019. Toys and electronics were among the most popular items bought online. Adobe expects Cyber Monday (November 30) to set new records for digit...
We look at some of key themes shaping campaigns through the holiday season in the US and what the retail environment could look like heading into 2021 as many businesses move beyond reprioritisation and reassessment to a broader reset of their models. First phase and second waves This holiday season will be unlike any other in the US. COVID-19 cases are on the rise and new mandates are bein...

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To survive and indeed thrive, businesses need to know and understand these four forces and assess the potential impacts and opportunities for their business, and then apply this thinking to their future plans and strategies.

Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries