Sobeys reinvigorates premium-tier private label with new brand launch

Date : 08 December 2020

Stewart Samuel

Program Director Americas

As part of a broader reinvention of its private label business, Sobeys is transitioning its premium-tier private label range to the new Panache brand. Transitioning from Sensations by Compliments The Panache brand started to appear in-stores last month as part of the retailer’s unique…
To continue reading...
or
With a free account you can access:

In-depth articles on the latest developments in the industry

Free guides and whitepapers from our functional experts

Access to a range of topic-specific newsletters