Insights

Building purpose provides brands with an opportunity to differentiate and elevate their position in a crowded and competitive industry.

Following a year of unprecedented change in the operating environment, this report looks at the priorities of global consumer packaged companies as they continue to adjust to the pandemic-driven environment.

With a focus on driving top line growth, operating more efficiently and reinvesting in their businesses, this report highlights some of the initiatives underway and the capabilities CPG companies are developing to support these.