Paul Mills-Hicks on Sainsbury’s commercial priorities: exclusive interview

IGD spoke exclusively with Sainsbury’s Commercial Director Paul Mills-Hicks. In the 15 minute Q&A hear Paul’s insights on;

• How shopper behaviour has changed since COVID-19, favouring their supermarket portfolio
• His commercial priorities, including ranging and promotions
• Supply priorities for the next three months and the focus on getting match fit for September
• Sainsbury’s current thinking on its long-term strategy, from Destination Sainsbury’s to the role of city centre shops

Want to know more?

• Stay up to date with our coverage of Sainsbury’s full year results here
• Understand how the UK channel landscape could change in our interim channel forecasts here
• Consider the factors impacting retailer growth, costs and profitability in our COVID-19 financial outlook report here