Paul Mills-Hicks on Sainsbury’s commercial priorities: exclusive interview

Date : 12 May 2020

IGD spoke exclusively with Sainsbury’s Commercial Director Paul Mills-Hicks. In the 15 minute Q&A hear Paul’s insights on;

  • How shopper behaviour has changed since COVID-19, favouring their supermarket portfolio
  • His commercial priorities, including ranging and promotions
  • Supply priorities for the next three months and the focus on getting match fit for September
  • Sainsbury’s current thinking on its long-term strategy, from Destination Sainsbury’s to the role of city centre shops

Want to know more?

  • Stay up to date with our coverage of Sainsbury’s full year results here
  • Understand how the UK channel landscape could change in our interim channel forecasts here
  • Consider the factors impacting retailer growth, costs and profitability in our COVID-19 financial outlook report here

Ben Miller
Insight Services and Events Director

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