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Drugstores are outperforming grocery in Brazil, with their strong ranges, pleasant shopping environment and specialist advice. We visited this Drogasil store in São Paulo, from leading player RaiaDrogasil, to see how it is effectively targeting higher income consumers.
Brazil’s drugstore sector is growing fast, with the consumer boom feeding the appetite for branded goods. We visited a leading player, Droga Raia, that is expanding organically and through acquisition to increase share.