Superdrug is to partner with poverty campaigner and activist Jack Monroe to help its shoppers cope with the UK’s cost-of-living crisis. Responding to the current cost of living crisis Recent research found 80% of Superdrug shoppers have had to switch to cheaper brands. In response to the crisis, the retailer has launched the ‘Smart Shop’ campaign, aimed at helping shoppers cut costs when...

The sustainability initiative is piloted by A.S Watson at the Serpentine Green Shopping Centre Superdrug store in Peterborough, UK. This follows some of the efforts introduced in its Asian stores like the refillable stations and plastic recycling programs. New Greener Stores Global Framework The global framework for sustainable practises introduced by A.S Watson takes a holistic approach ...

Superdrug will launch an online marketplace this September. The platform will feature hundreds of health and beauty products across different brands, spanning from premium to start-ups. Making health and beauty more accessible With the launch of the online marketplace, Superdrug will become the first high street health and beauty retailer in the UK to offer third-party brands the opportu...