18 November 2014
Having just returned from Netherlands-based Ahold’s online strategy event, we look at five key takeaways from a briefing where the retailer set out how it was aiming to grow its online consumer sales to €2.5 billion in 2017, from €1.4 billion in 2014.
1. Strategy to centre on ‘More customers, More places, More choices’
Ahold’s online strategy is set to be built on the mantra of ‘More custom...