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Asda profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Asda: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Asda

Understand how Asda is working to become a destination for shoppers across all channels as it steps up its Partnerships strategy and focuses more on delivering range relevance and ease-of-shop for price conscious shoppers.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The Asda Shopper

In this report, we shine a light on the Asda shopper and ask three questions

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

News Feature image

As new data shows inflation reached 7.0% in Great Britain in the last four weeks, we round up initiatives from Asda, Iceland and Superdrug as they look to promote the value on offer.

More News

The latest release from Kantar, based on data from its 30,000-strong shopper panel, indicates that in the 12-weeks to 15 May 2022 total till roll consumer spend in Great Britain fell by 4.4% versus 2021. This was the second month in a row when sales fell underlining how the opening of the industry as the pandemic’s effects lessen has also been impacted by rising inflation. The fall came despit...
The government has announced revised dates for some HFSS restrictions. What has changed? There have been two major changes to the timelines of implementing HFSS policies: Restrictions on volume price promotions e.g., BOGOF have been postponed by one year, until October 2023 The restrictions banning HFSS adverts on TV before 9 pm and paid-for adverts online will also be paused for...
Asda has launched a new price match initiative against Home Bargains, in a move that demonstrates how much of a threat the fast expanding variety discounter has become to the UK’s third largest grocer. Source: IGD Research Price Matching on over 100 lines Home Bargains Price Match extends to over 100 popular branded lines stocked by the variety discounter. While the focus is v...
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