Carrefour store visits


Carrefour Villiers-en-Bière is the retailer’s flagship hypermarket in France. After 18 months of investment, the store has been reopened with a focus on shoppers and their missions, an upweighting of fresh as part of a desire to make hypermarkets a destination format that works for future shoppers.
Carrefour is concentrating on convenience store development in China, trying to find a new growth model for the competitive market. We visited this Easy Carrefour store to learn how the big-box retailer is tapping into the convenience channel with fresh offerings, an extensive private label range and digital initiatives.
We spent a day with Carrefour Spain to understand how it has been evolving its strategy, bolstering its hypermarkets, bringing its offer closer to shoppers through convenience and neighbourhood formats, and embedding a multichannel strategy in order to create a seamless offer.
We spent a day with Carrefour in Paris to understand how the retailer is creating differentiated proximity formats to help its franchisees meet the needs of a variety of shopper bases and compete with rivals in a highly aggressive market.
Following its renovation in 2015, Carrefour has created an urban, food-focused hypermarket in the Euralille shopping centre. Its highlights include the connected trolley, regional ranges, the fresh marketplace, and food-to-go area.

We visited the store, in Lille, to understand how Carrefour is driving innovation in its hypermarkets.
We spent a day in Warsaw investigating the initiatives in-store and looking at how they are being incorporated across the Carrefour estate to help it stand out in an increasingly crowded, price-driven market.
Carrefour is a market leader in Argentina, operating a multi-format proposition. We spent a day with the Carrefour team in Buenos Aires, checking out the latest innovations and store concepts, including its digitally advanced, connected hypermarket.
Carrefour Montesson sees the retailer’s focus on fresh and counters supported by the addition of new products that provide inspiration and widen choice, while pricing messages are used consistently to make it clear to shoppers that the store remains competitive versus rivals.
We visited a CarrefourSA hypermarket close to the retailer’s headquarters on the Asian side of Istanbul where we appreciated how hero categories are enhancing the shopping experience.
As the largest hypermarket chain in Taiwan, Carrefour endeavours to provide Taiwanese shoppers with high quality foods, extensive private label ranges and unparalleled level of services.