Format - Supermarkets

  • Within this format, the Co-op's main focus is on small supermarkets in rural areas that lack superstore competitors
  • As part of the Co-op's focus on convenience and impulse offers, supermarkets are also designed to serve top up shoppers
  • Typically these stores are located in rural catchments with a low population density and a limited competitor presence
  • Supermarkets' prime focus is to cater for a main grocery shop however they also target top up and occasional shoppers with tailored ranges and promotions
  • The retailer has divested some of its 'non-core' stores as it looks to focus on the convenience channel