01 February 2023
Coop Danmark announced it is consolidating stores from three banners under one new brand as part of its new strategy, “The Coop of the Future”.
Merging of store banners
As part of Coop’s new strategy, it is merging the largest stores from its Kvickly, SuperBrugsen and Irma banners into one new chain. The stores will trade under the ‘Coop’ banner and, according to the retailer, it will becom...