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Frozen food specialist Iceland has released its results for the 52 weeks ending 26 March 2021. We look at the figures in detail and give a view on what 2021 holds for the retailer.

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The GB grocery market declined by 5.1% on 2020 in the 12 weeks to July 11th, according to the latest results from Kantar as the whole period annualised against pandemic-elevated comparatives. Despite this impact and a less-than-expected boost from Euro 2020, sales remained £3bn higher than the same period of 2019, Limited boost from Euro 2020 With many shoppers taking advantage of newfound ...
The GB market declined 1.6% in the 12 weeks to 13 June, according to the latest results from Kantar. Market growth declines but sales remain elevated This period saw restrictions ease further and the continuation of the vaccine programme rollout. However, as there has not been a complete return to normality this has created a mixed set of results. Despite the market declining, sales remaine...
The GB market declined 0.4% in the 12 weeks to 16 May, according to the latest results from Kantar. The decline reflects the tough comparisons against record-breaking figures from 2020 and the beginning of the pandemic. Reduced restrictions and the roll out of the vaccination programme has further impacted sales, with shoppers starting to return to their pre-pandemic buying habits. Despite thi...

Presentations

05/08/2021
We look at the key trends shaping the UK retail landscape in Q3 2021
20/07/2021
Kantar market shares are generated using Kantar Worldpanel's till-roll scanning methodology and extrapolated using a sample of 30,000 households. Figures are calculated over a rolling 12 week period and include VAT.
07/07/2021
An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.
UK Country Presentation

Our comprehensive guide to retailers' strategic priorities and market trends in the UK, and the opportunities they create for suppliers.

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Iceland snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.

Data

Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries

What’s influencing Iceland shoppers?

Discover how Iceland is meeting its shoppers’ needs in one of its newest Food Warehouse stores.