Kaufland news

28 March 2019
Kaufland’s latest developments in the first quarter of 2019 include the appointment of a new interim CEO, rumours it could purchase 100 Real hypermarkets and in Romania a new loyalty programme and cosmetics shop-in-shop concept. Kaufland has new interim CEO Kaufland’s parent company, Schwarz Group, selected Klaus Gehrig as a temporary CEO following the departure of Patrick Kaudewitz, who ha...
12 March 2019
Kaufland has recieved planning permission for its first three stores, distribution centre and a new HQ in Australia. Initial focus on Victoria The retailer has been given the all clear to start building the facilities in Melbourne, Victoria. The first stores will be located in Chirnside Park, Dandenong and Epping, with what is understood to be Australia's largest distribution centre to be l...
28 February 2019
Schwarz Group has invested a further AU$145m into Australia, as it continues its plans to launch Kaufland. New investment cements long-term commitment The additional invetsment means that since 2017 the business has invested AU$325m into the set up of its business in Australia. Kaufland is currently recuiting for area managers and according to local press has started hiring staff for six pr...
18 February 2019
The German retailer is adding new private label ranges, entering new categories, and raising the profile of its fresh food offer. It is also launching a new ranging strategy to give shoppers more choice and with sustainability in mind. We look at some of the latest initiatives it has launched, so far, in 2019. Kaufland is doing good with new sustainable food range… Kaufland is offering more...
23 January 2019
We recently visited Kaufland’s store located north of Stuttgart. From our visit we observed five strategies the retailer is employing to raise shopper perception by making its range relevant to shoppers and giving them something different. 1. Extensive use of ‘new’ product signage emphasises choice Categories such as oral care, personal care, confectionary, and snacks had several signs spot...
05 December 2018
According to reports in Australia, Kaufland has applied to build six stores in Victoria. Construction could start in early 2019 Kaufland has applied for planning permission for six stores in Melbourne, which if approved will be the first stores to open in the market. Construction could start early next year on sites in Dandenong, Coolaroo, Chirnside Park, Epping, Mornington and Oakleigh Sou...
03 December 2018
Kaufland launched several initiatives and ranges across its operations in Germany and the CEE. Kaufland Germany and Romania on WhatsApp Combined with the website, emails, and in-store leaflets, the retailer will now also communicate with it shoppers via the messenger service. Shoppers will receive short messages with promotions and recipes. According to download statistics over 60% of the G...
05 November 2018
Following the article where we looked at the first two trends shaping Central and Eastern Europe’s grocery retail market, we are going to review the next two trends - Build trust with organic and local ranges and Healthy living, healthy eating focus. Build trust with organic and local ranges Retailers look to build shopper trust in private label by investing their ranges. They are ad...
25 October 2018
In the beginning of 2018 we laid out some of the trends to shape Central and Eastern Europe’s (CEE) grocery retail market . As we near the end of the year we review them. In the first part we highlight some of the examples that confirm our first two trends - Discounters flex new store sizes and Building shopping destination. Discounters flex new store sizes Discounters in CEE are diver...
17 October 2018
The German retailer has invested a further AU$60m to speed up its expansion into the Australian market. First stores could open in 2019 The extra investment is expected to help with the set up of its Australian head office, as well as new store openings. According to local media, the first two Kaufland stores are expected to open in fiscal 2019. While in advance of this, Kaufland continues ...