This month Kroger officially launched its new grocery delivery service via its first Customer Fulfillment Centre (CFC) powered by Ocado. With this new automated warehouse, Kroger has taken a different approach compared to most other major retailers in the US. But can this unique strategy enable Kroger to win in the competitive online channel? The Kroger and Ocado fulfilment model Back in Ma...

In our latest report, we look at the initiatives retailers are putting in place as they strive to improve online grocery profitability following a year of accelerated growth. Five areas of focus for improved profitability  Following rapid growth last year, which saw grocery ecommerce sales almost double in the US to just under $70bn, in 2021 retailers are laser-focused on improving channel ...

2020 marked the end of the three year strategic plan, Restock Kroger. It enabled Kroger to reduce operating costs and strengthen its competitive moats including digital, shopper data, fresh and affordable food.  The retailer has now outlined how it plans to win by leading with fresh and accelerating with digital as part of its new future-focused strategy. Leading with fresh One of Kroger’s ...