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As part of its new strategy to lead with fresh, Kroger has launched an accelerator for local and regional fresh suppliers. This collaborative project aims at accelerating the pace of product innovation while evolving its fresh assortment to align with the growing demand from shoppers for local products.

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This month Kroger officially launched its new grocery delivery service via its first Customer Fulfillment Centre (CFC) powered by Ocado. With this new automated warehouse, Kroger has taken a different approach compared to most other major retailers in the US. But can this unique strategy enable Kroger to win in the competitive online channel? The Kroger and Ocado fulfilment model Back in Ma...
In our latest report, we look at the initiatives retailers are putting in place as they strive to improve online grocery profitability following a year of accelerated growth. Five areas of focus for improved profitability  Following rapid growth last year, which saw grocery ecommerce sales almost double in the US to just under $70bn, in 2021 retailers are laser-focused on improving channel ...
2020 marked the end of the three year strategic plan, Restock Kroger. It enabled Kroger to reduce operating costs and strengthen its competitive moats including digital, shopper data, fresh and affordable food.  The retailer has now outlined how it plans to win by leading with fresh and accelerating with digital as part of its new future-focused strategy. Leading with fresh One of Kroger’s ...


The Kroger Co., America’s largest grocery retailer, and Drone Express, a unit of Telegrid Technologies, have teamed up to trial a grocery delivery service via autonomous drones.
Centre store categories are of significant interest and importance for grocery retailers and suppliers. While on one end the centre store drives revenue for suppliers and retailers, the latter benefit from the traffic it attracts to their stores. Centre store categories also provide retailers with the opportunity to encourage shoppers to trade up or drive incremental volume.
Discounters in North America will be adding more than $12bn to the grocery retail industry by the end of 2022, more than the supermarkets and hypermarkets channel together. This is a channel of growth for the future offering many opportunities for suppliers.
Two year growth forecasts for the grocery market, the leading retailers and modern trade grocery channels in USA.

Key presentations

Strategic outlook for Kroger

Kroger is the world’s second largest grocery retailer and has also become one of the most progressive and innovative. We look at how the retailer is implementing its Restock Kroger strategy, through which it is investing to redefine the customer experience, partnering with third party companies to improve customer value and developing its talent to support these aims.

USA country presentation

This in-depth guide to the USA explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

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How COVID-19 has impacted Ocado: Exclusive interview

Ocado Solutions CEO, Luke Jensen, talks about Ocado’s response to demand, the online channel’s longer-term growth, micro fulfilment centres, express delivery, and more.


Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries

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