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Morrisons overview

Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

Morrisons: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Morrisons

We review Morrisons recently released full year results and its response to the COVID-19 pandemic. This report explores the progress Morrisons is making against its seven priorities and the rapid development of its online and wholesale operations. 

UK country presentation

This in-depth guide to the United Kingdom explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

The COVID-19 Morrisons Shopper

Find out who they are, how they shop and what matters to them?

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

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Major UK convenience retailer McColl’s Retail Group has announced that its ongoing programme of converting stores into the Morrisons Daily format, franchised from national supermarket operator Morrisons, will be extended even further than hitherto planned. Having already set a target for 350 Morrisons Daily stores, McColl’s now intends to add a further 100 to that number, aiming to reach 450 stores in the format by the end of November 2022. McColl’s has a total estate of c1,200 stores.

More News

Tesco, Asda, Sainsbury’s and Morrisons are the latest UK retailers to launch their Christmas adverts. These highlight the joys of celebrating Christmas with family and friends, which was a challenge in 2020. Tesco Tesco has taken a fun approach with its Christmas advert, spotlighting a woman with a ‘Nothing’s Stopping Us’ attitude this Christmas. It offers a humorous perspective to the ch...
Morrisons has announced plans to open its own recycling plant to process soft plastics as it steps up its drive on sustainability. The retailer says the move will make it the first supermarket to own its own recycling facilities. Focus on soft plastics The new facility, co-owned and being constructed by recycling plant specialists Yes Recycling in Fife, will help Morrisons deliver against i...
Morrisons and Sainsburys have announced they will cut their net zero target by five years to 2035. Meanwhile, Co-op has rebranded six stores to reflect the importance of climate change and the purpose of the COP26 event and, finally, Tesco is planning to halve the environmental impact of the average UK basket size. Morrisons sets new goal for its net zero target… Morrisons is planning to be n...
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