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Hear from CEO Simon Roberts and the team at this virtual event online about the progress they are making to put food back at the heart of Sainsbury’s and how the brands that deliver are supporting the company’s ambitions in food.

Sainsbury’s profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Sainsbury's: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Sainsbury's

An in-depth review of Sainsbury's current and future performance, and exploration of how the retailer is activating its Food First strategy.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The COVID-19 Sainsbury’s Shopper

Find out who they are, how they shop and what matters to them?

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

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The latest release from Kantar, based on data from its 30,000-strong shopper panel, indicates that in the 12-weeks to 15 May 2022 total till roll consumer spend in Great Britain fell by 4.4% versus 2021.

More News

Despite the government announcing revised dates for some HFSS restrictions , Tesco and Sainsbury’s have committed to implementing the ban on volume-led promotions from October. Tesco’s decision sees it following the shopper… Announcing its decision Tesco said it had made the decision after its research showed ‘ 86% of customers [said] they want to eat more healthily, and 77% want help fr...
The government has announced revised dates for some HFSS restrictions. What has changed? There have been two major changes to the timelines of implementing HFSS policies: Restrictions on volume price promotions e.g., BOGOF have been postponed by one year, until October 2023 The restrictions banning HFSS adverts on TV before 9 pm and paid-for adverts online will also be paused for...
As the Co-op launches a new click and collect solution and retailers add or extend quick commerce partnerships, we round up news on the UK’s ecommerce channel. Co-op trials new click and collect solution Co-op has launched a new service at its store in Lewes Road in Brighton, due to it being one of the retailer’s busiest for click and collect orders through its own store and the Deliveroo a...
Sainsbury's snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.

Retail Analysis 5–year forecasts

Exclusive to subscribers.

Use our retailer and market forecasts to 2026 for your long-term strategic planning.

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