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Sainsbury's overview

Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

Sainsbury's: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Sainsbury's

Just months after last year’s strategy update, Sainsbury’s has had to radically alter its focus to respond to the turmoil created by Covid-19. In this report we review the impact of the pandemic on trading and Sainsbury's immediate priorities, and explore the retailer's seven point strategy.

UK country presentation

This in-depth guide to the United Kingdom explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

Latest News

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The GB market declined 1.2% in the 12 weeks to 3 October against 2020’s performance, according to the latest results from Kantar.

More News

Responding to the new opportunities in the UK’s post-pandemic ‘from-home’ workforce, Sainsbury’s has launched a new lunchtime sub-category focus in the chilled aisle of some 300 of its stores.   Curating a range of for-one products, the retailer has brought together a selection of branded retail lines from key on-trend high street food-to-go players (Leon, Itsu and Wasabi) along with an eponymous...
Sainsbury’s has announced the relaunch and expansion of its same day and one-hour rapid delivery as it evolves its online offer to cater for changing shopper preferences. Relaunch of same day delivery service Sainsbury’s will introduce same day delivery and collection services to 100 more stores by the end of October, so that customers ordering before midday can receive a delivery after 5pm...
Sainsbury’s has launched lower prices for Nectar app users across a tailored selection of products. Key facts about My Nectar Prices Nectar app customers using SmartShop will be able to access discounts of up to 30% on around 10 product lines personalised to them. Both branded and private label products will be included in the offer The list will be updated regularly to align with ...
Sainsbury's snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.

Retail Analysis 5–year forecasts

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Use our retailer and market forecasts to 2026 for your long-term strategic planning.

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