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In this price, promotions and loyalty update, we explore the latest strategic developments by the key UK players to sharpen their position on value and what they mean for suppliers.
We share our favourite products, promotions and events from World Cup 2014. Join the conversation at #worldcuppromos on Twitter.
The myWaitrose scheme doesn’t offer its members points, but lots of other features that reward loyal behaviour – check out this one slider for the main facts and IGD’s assessment.
As Tesco launches its Price Promise, we review the price matching initiatives across the UK market.
Use our new five year forecasts for smaller supermarkets to shape your strategy for the channel and understand what’s driving current and future growth