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Despite the challenges created by the pandemic, private label has been able to hold its own and gained share in several European countries. See how the share compares for several countries in 2020 and the three-year trend for sales in volume and value terms.
We look at the five ways retailers are developing private label globally in 2020 and the impact this has on manufacturers and suppliers. Throughout the year, we will look in more depth at key areas, including sustainability, purchasing groups and the role of exclusive brands.
We look at the path to purchase and how retailers can promote their private label ranges and products at different stages.
As Carrefour looks to partner with other organisations to win, including retailers and third party delivery firms, it has signed or expanded agreements across Europe.
Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries
To survive and indeed thrive, businesses need to know and understand these four forces and assess the potential impacts and opportunities for their business, and then apply this thinking to their future plans and strategies.
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