First look: inside Tasty by Greggs - a Primark and Greggs collaboration

Date : 21 February 2022

Bryony Perkins

Analyst

Last week UK food-to-go retailer Greggs announced a collaboration with fashion giant Primark. This unique collaboration included a Tasty by Greggs café opening in Primark’s UK flagship store in Birmingham, followed by the launch of a clothing launch. This expansion is the biggest and most…
To continue reading...
or
With a free account you can access:

In-depth articles on the latest developments in the industry

Free guides and whitepapers from our functional experts

Access to a range of topic-specific newsletters