Inside Shell’s first Shell Café, Netherlands 

Date : 21 April 2021

Charles Chan

Senior Retail Analyst

We look inside the first Shell Café concept located along the A16 motorway in Hendrik-Ido-Ambacht, Netherlands. Our view Fuel remains the primary mission at forecourts, but a relevant food offer can convert ‘just for fuel’ missions to more regular in-store purchases. In Europe, for example,…
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