12 ways Lidl and Aldi are evolving their models

Maxime Delacour
Senior Retail Analyst
@RetailAnalysis

We review 2021 to highlight some of Aldi and Lidl's major developments and how they are transforming their models.

The 12 developments cover the following strategic areas:

  • Stores
  • Assortment
  • Value
  • Digital
  • Ecommerce
  • Sustainability

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