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Head of Insight - Innovation & Futures
In this report we review how the food and grocery industry is embracing immersive Virtual Reality (VR) to improve and enhance the industry. From conducting this research we have identified four ways that VR is being implemented. The four areas are: VR Training, VR Testing, VR used to showcase product transparency and how shoppers can buy products through Virtual Reality experiences. The report has numerous case studies of industry using VR, along with highlighting the benefits and barriers of VR and where the future of the technology could be going.