Amazon rebrands Souq in Egypt

Date : 03 September 2021

Rachel Sibson

Retail Analyst

Amazon has launched Amazon.eg in Egypt, a rebranding of Souq.com. Amazon rebrands Souq Amazon.eg has been rebranded from Souq.com, an ecommerce platform which Amazon acquired in 2017 in the Middle East. Shoppers’ account information for Souq.com was automatically transferred to the new site.…
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