Exclusive: our interview with DIA Brazil’s Head of Private Label

Date : 27 October 2020

Oliver Butterworth

Senior Retail Analyst

In February 2019, LetterOne Retail (the majority owner of DIA Group) announced its Make DIA a Champion five-year rescue plan to secure the retailer’s future. Prior to this DIA had been facing serious financial difficulties. The Make a DIA a Champion plan is now well underway and is showing…
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