Leadership change at Alibaba

Date : 06 December 2021

Jiong-Jiong Yu

Senior Retail Analyst

The retail has announced organizational changes and leadership appointments on 6th December to better drive synergies across its consumer and wholesale commerce platforms both in China and globally.

Toby Xu to succeed Maggie Wu as CFO

Toby Xu, Deputy Chief Financial Officer, will succeed Maggie Wu as the company’s Chief Financial Officer, effective 1 April 2022, part of the group’s leadership succession planning.

Maggie Wu will continue as a partner and serve as an executive director on the Alibaba board.

Xu joined Alibaba from one of the Big Four accounting firms, PricewaterhouseCoopers (PwC), three years ago and was appointed Deputy Group CFO in July 2019. He took on increasing responsibilities that grew to include Alibaba’s strategic investments, in addition to financial management and operations.

Jiang Fan to lead the new International Digital Commerce

The newly-formed International Digital Commerce will bring together Alibaba’s overseas consumer-facing and wholesale businesses under the leadership of Jiang Fan.

This business unit will include AliExpress, Alibaba.com and Lazada, the central business units powering Alibaba’s globalization strategy. 

Prior to his new role, Jiang Fan, who joined Alibaba in 2013, had been the President of Taobao and Tmall, leading two of Alibaba’s most successful consumer marketplaces in China. Under his leadership over the past seven years, Taobao and Tmall have transformed into a mobile-first commerce ecosystem with an innovative user experience, such as personalization and content-driven engagement.

Trudy Dai to lead the new China Digital Commerce business

Alibaba veteran Trudy Dai will lead the new China Digital Commerce that combines Alibaba’s China consumer-facing and wholesale marketplaces. 

By combing domestic commerce businesses, this unit will foster more collaboration and synergy to serve its customers better.

An Alibaba founding member and partner, Dai has served various leadership roles within the company over the years. She has strong expertise across the China consumption sector, a keen understanding of consumer needs and deep knowledge of the Alibaba ecosystem. Between 2014 and 2017, Dai was Alibaba’s Chief Customer Officer, and prior to that, led different business units and critical corporate functions. Since January 2017, she has served as president of Alibaba’s Industrial E-commerce, including Alibaba.com, 1688.com, AliExpress and Taobao Deals. In March 2021, she became president of Alibaba’s community marketplace Taocaicai. 

Alibaba said that its organizational structure is more agile by introducing these two units, enabling it to accelerate international and domestic growths.