Germany store visits

Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.


See inside our pick for June’s store of the month, REWE, Wiesbaden-Erbenheim, Germany. Be inspired by how the retailer build a sustainable supermarket with a farm on the roof.


We visit the drugstore in Mainz, Germany to see how dm is focusing on core categories to drive footfall…
We visited two Douglas stores in Germany to see how it is blending online and offline to increase engagement with beauty shoppers.
Lidl has been testing a new store concept in the basement of a department store in Cologne high street. The Lidl City store has a premium look and includes an impressive fresh bakery section and high penetration of organic (BIO) ranges, while merchandising in the health & beauty section indicates that Lidl has beauty products on the radar.
We visited the first Real hypermarket updated with the retailer’s evolved thinking about what the hypermarket should be and what it can offer shoppers. Placing the focus on the food, the store provides freshness and regional products to support its increased local emphasis.
Rewe’s Temma store in Cologne is a best in class example of how a premium, organic-oriented store can also enable shoppers to fulfil a range of missions.
We visited Rewe’s ‘Green store’ in Cologne to see how the retailer is implementing a raft of initiatives to make its new stores as sustainable as possible and have a minimal impact on the environment.
Rewe has developed its Rewe to go format to target on-the-go shoppers, meeting a range of missions by offering a wide range of products, including a strong assortment of core grocery items, but with specific focus on food-to-go and fresh.
Made by Rewe is a new trial format for this innovative retailer, making the most of its food-to-go offer to provide shoppers with a wide range of meal solutions in a premium Italian bistro atmosphere.

Rewe Center in Munich is REWE Group’s blueprint for all future stores in the Rewe Center format. The retailer experiments with colours, shapes and visual fixtures and offers innovative retail theatre and an upmarket shopping experience.


Edeka Zurheide is a modern store which uses multiple visual features to communicate the messages of premium and freshness. IGD visited this store in April 2011.