21 January 2016
IGD's Retail Analyst, Priya Chandarana , and Shopper Insight Manager, Rupal Mathur , explore the newly converted Poundland in Eltham, following the discounter's acquisition of 99p Stores.
Core layout and ranging
In autumn 2015, Poundland started the process of converting the acquired 99p Stores estate. By the end of the year, 25 stores had been converted, including the store on Elth...