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Huel, the ‘nutritionally complete’ food brand was established in 2015 and today its range includes powders, bars and ready-to-drink options. In 2021/22, its revenue surged by 40% to £144m and it is now available in over 100 countries globally.
A guide to Japan’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.
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