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With people spending more time at home because of the pandemic, Walmex (Walmart Mexico) responded by reprioritising its digital transformation, shifting its investment in to strengthening its omnichannel proposition. In early 2021 it announced its three strategic priorities for the year ahead, of which one was ‘leading in omnichannel’. Here we explore how this is progressing and how the launch of its new subscription service, Walmart Pass, supports its aims.
This in-depth guide to Mexico explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.
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