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Rewards and loyalty points are useful nudge tactics helping retailers guide shoppers towards healthier choices. The data unlocked by these loyalty programmes also provides vital insight on the success of health behavioural change initiatives. While the area of health holds huge scope, focus on families, increasing fruit and veg intake, and encouraging physical activity continue to be popular activation goals.
A guide to the Netherlands’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.
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