Against the backdrop of inflation and rising cost of living, we have reforecast our growth expectations for global, regional and country channels to 2027. This report shares the global view of our channel forecasts to 2027, combining data from 42 major markets across all regions. It provides data on different channels’ performance and highlights which regions and markets lead the way in terms of channel development.

For more detail on our channel forecasts globally and for major regions, plus all 42 markets modelled, follow the links below:

• Europe’s channel forecasts 2022 - 2027
• Asia Pacific channel forecasts 2022 - 2027
• The Americas channel forecasts 2022 - 2027
• Middle East and Africa channel forecasts 2022 - 2027