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Dan Butler Senior Analyst @fromigd
IGD’s discount working group presents its opinions on what food discounters need to do in the long term to sustain sales growth.
The report presents ideas across five areas; network growth, assortment evolution, shopper experience, technology, and sustainability & health.
Throughout, key supplier opportunities are highlighted and we summarise with our five big bets for winning with the food discounters.
Looking for more insight on Discounters? Visit our dedicated Discount hub