Lidl City Concept, Germany

Keshia Beadle
Senior Retail Analyst
@RetailAnalysis

Lidl has been testing a new store concept in the basement of a department store in Cologne high street. The Lidl City store has a premium look and includes an impressive fresh bakery section and high penetration of organic (BIO) ranges, while merchandising in the health & beauty section indicates that Lidl has beauty products on the radar.