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The German hypermarket retailer saw sales in Romania increase by over 15% in 2022. The market is also used by Kaufland to test new concepts, so what could be coming to its other European markets?

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We recently visited the capital of Romania, Bucharest, to look for the latest innovative stores and trends in the market. Here are three must-see stores and reasons why we believe everyone should not miss out! 1. Auchan Berceni, Drumul Dealul Bisericii 67-109, Bucuresti 042157 Auchan is one of the leading retailers in Romania, focusing on the hypermarket format. This store was refurbished a...
I visited Ploiesti, Romania to see the French retailer’s first discount format in any of its markets. Hyper-discount format to meet the price demands of shoppers In March 2023, Auchan Romania launched its new format of hypermarket. The concept was devised to counter the growth of discounters in the market and support the purchasing power of shoppers. The store offers around 15,000 SKU’s,...
Ahold Delhaize will acquire Profi from MidEuropa. Expansion in a fast-growing market Romanian retail chain Profi was recently put up for sale by its owner MidEuropa and it hasn’t taken long to find a buyer! Ahold Delhaize, who already operate supermarket and convenience stores under the Mega Image banner in the market, will acquire Profi in a €1.3 bn deal, subject to approval. The deal i...


As global inflation has started to ease, we have reforecast our growth expectations for global, regional and country channels to 2028 This report shares the European view of our channel forecasts to 2028, combining data from 21 major markets across the region. It provides data by market on different channels’ performance and summarises the key insights and implications for suppliers.
In this presentation we look at the regional and country forecasts for grocery retailing to 2028.
The efficiency imperative is one of the six global trends we identified as key for 2023. At the forefront of our thinking has been the inflationary backdrop in many markets that has driven a significant increase in production costs and retail prices. Meanwhile, the collective actions of central banks have increased borrowing costs, putting pressure on businesses, and consumers. This has led to an intense focus on driving out costs, improving efficiencies and delivering value to consumers in new ways.

Key Presentation

Romania Country Presentation

A guide to Romania’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

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5-year forecasts to 2028

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Gain a view of what future growth to expect and start building your long-term strategy with our retailer and market forecasts to 2028.

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