First look: new FairPrice concept in Singapore

Date : 26 July 2021

Soo-Eng Tan

Senior Retail Analyst

FairPrice has opened a new convenience store size format. This is the retailer’s first small format store that is primarily focused on fresh produce. It is a pilot initiative and has a much smaller assortment than regular FairPrice supermarkets. Source: IGD Research Neighbourhood store…
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