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GS25 Music & Beer Festival just ended after touring four cities in Korea. Through combining with Korean popular culture, this retailer has successfully showcased their brand image and connections with the younger generation. In this article, we will delve into the key areas of inspiration it gave to fellow retailers and suppliers.

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Lotte Mart, being one of the must-go places on travellers’ itinerary, has attracted numerous foreign shoppers over the years. To better facilitate foreign travellers’ shopping experiences, Lotte Mart decided to create special shopping zones at branches that are frequently visited by them. Centralised K-food zone The retailer first implemented a 20-metre-long special shopping zone in its Seo...
CU opened a mobile convenience store on 28 and 29 of August at the site of the first broadcast of ‘NPOP’, targeting Gen Alpha, who are most indulged in pop culture at the moment and the future major shoppers of convenience stores. Increasing spotlight with the influence of K-pop ‘NPOP’ is a new monthly K-pop music programme that only invites a dozen of famous K-pop idols each time, and fans...
E-Mart 24, the convenience banner of E-Mart, announced its expansion plan to the Cambodia market, making it the first South Korean convenience retailer to enter the market. It plans to open the first outlet by the first quarter of 2024 and will continue to expand its store network across Cambodia. It has signed a three-way memorandum of agreement with Saisons Brother Holding Corp., a Cambodian...


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A guide to South Korea’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Key Presentation

South Korea Country Presentation

A guide to South Korea’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

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