How 7-Eleven has adapted its latest Evolution Store

Date : 04 May 2021

Charles Chan

Senior Retail Analyst

7-Eleven has opened its eighth Evolution Store in the U.S. This time, the concept features Raise The Roost Chicken And Biscuits and Parlor Pizza foodservice options.

First Evolution Store to feature two fast food restaurants

Source: 7-Eleven, prnewswire

All Evolution Stores include foodservice, but the latest in Manassas, Virginia features two different brands, Raise the Roost Chicken selling hand-breaded fried chicken and Parlor Pizza selling New York-style hand-tossed pizzas.

Like some of the other Evolution Stores, there is a wine cellar and beer cooler, customised espresso drinks and artisan craft sodas and sparkling waters. However, the Manassas store is the first to serve, test and enable 7-Eleven's Sips and Snacks emerging brands program.

7-Eleven now operates Evolution Stores in North Texas, New York City, Washington, D.C., San Diego and Manassas. The retailer continues to adapt the concept, bringing innovation and new initiatives. In March, for example, the concept featured a drive-through service.

7-Eleven plans to open 150 restaurants this year

In a press release, Chris Tanco, 7-Eleven’s Executive Vice President and COO, said, "Today's opportunity is in the QSR space, and we are responding by aggressively rolling out our restaurants across the country — both in Evolution Stores and beyond. Our plan is to open nearly 150 restaurants in 2021."

7-Eleven’s six-point growth plan in North America

  1. Provide consistent customer experiences
  2. Propose new food and beverage experiences
  3. Optimise product selections
  4. Promote digital strategies
  5. Modernise stores
  6. Expand the store network

Subject to regulatory approvals, 7-Eleven’s acquisition of Speedway is expected to complete within the next couple of months.

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