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After the COVID-19 epidemic season, the retailer recognises that essential goods is not only food, but also includes medical supplies and equipment such as medical masks . There are also different demands depending on locations, customer segments, and buying power. Saigon Co.op will be launching many promotions for these categories that will last from now until the end of June 2022. The discounts will range from 15-20% for fresh food. Special discounts to celebrate the retailer's 33 years in operation will also be applied in May. Saigon Co.op has actively negotiated with suppliers, reducing profits to share with consumers, helping the price increase more slowly.
This guide to Viertnam explores the key trends in grocery retail, the outlook for the country’s differing channels to 2022 and the growth strategies of its leading retailers.
Five year growth forecasts for the grocery market, the leading retailers and modern trade grocery channels in Vietnam.
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