Sainsbury's to launch cooking show on Channel 4

Date : 31 January 2013
Sainsbury's is to launch "What's Cooking? From the Sainsbury's Kitchen,"   a daily lunchtime cookery show on Channel 4. Recipes for all budgets and tastes The programme will show viewers how to prepare dishes from scratch ingredients that "suit every budget and taste" and provide a high profile…
Register for free to continue reading...
IGD provides the latest news, research and insight to help businesses in the food and consumer goods industry succeed.
With a free account you can access:
  • In-depth articles on the latest developments in the industry
  • Free guides and whitepapers from our functional experts
  • Access to a range of topic-specific newsletters