Tesco's coupon-at-till Price Promise goes live

Date : 11 March 2013
Tesco has launched a new coupon-at-till price comparison system that refunds the difference to shoppers if products could have been bought for less at its main rivals. Significantly, the new scheme covers both branded and private label products, and builds on trials of the couponing technology in…
Register for free to continue reading...
IGD provides the latest news, research and insight to help businesses in the food and consumer goods industry succeed.
With a free account you can access:
  • In-depth articles on the latest developments in the industry
  • Free guides and whitepapers from our functional experts
  • Access to a range of topic-specific newsletters