Ahold Online Strategy Event: Five key takeaways

Date : 18 November 2014
Having just returned from Netherlands-based Ahold’s online strategy event, we look at five key takeaways from a briefing where the retailer set out how it was aiming to grow its online consumer sales to €2.5 billion in 2017, from €1.4 billion in 2014. 1. Strategy to centre on ‘More customers,…
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